Tracked bookmakers · tracked, not yet ranked

Betfred review: who runs it, and are the odds any good?

Tracked, not yet ranked. Omenizer observed 276 Betfred markets in the last 7 days — below the 500 we require before ranking a book against the field. The measurements below are what we saw; read them as a sample of this book, not as its standing among the 131 ranked books.

5.75%
median margin
6.4%
best price on board
276
markets · 7 days

Across 276 markets observed in the last 7 days (2 sports, 14 leagues), Betfred's median bookmaker margin was 5.75% (lower is better for bettors). Where at least five books priced the same market, Betfred had the single best price 6.4% of the time.

Is Betfred trustworthy?

We publish the checks, not a score — every ✓ links or cites its source, and anything we could not establish says so.

2/5checks
verified
?
Operating company
Not established — Omenizer has not yet verified who operates this book. That is a gap in our research, not a finding about the book.
?
Licence
Not established.
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Licensed markets
GB — reported to us and not yet verified against a regulator, so treat as a lead rather than a fact.
Fees
No commission — cost is in the prices, about $5.44 per $100 staked all in
What Omenizer has measured
276 markets across 2 sports and 14 leagues in the last 7 days, priced against the rest of the market.

How Betfred's prices compare

Market familyMedian margin

Betfred margin by sport

Only sports with 50+ observed Betfred markets in the last 7 days are shown — a median over less is noise.

SportMedian marginBest priceMarkets (7d)
Soccer 5.78%9.1%169
Tennis 5.65%0.0%107

Who runs Betfred

Availability: licensed in GB. (reported — verification in progress)

In the last 90 days, Betfred posted the board-leading price on 6 signals flagged by Omenizer's detection engine.

The margin is the bookmaker's built-in fee: the amount by which its implied probabilities exceed 100%. A 5.75% margin means that, on a typical Betfred market, prices pay out 5.75% less than a fair-value book would. Omenizer's fair prices remove this margin using sharp reference sources — the methodology explains how.

FAQ

Is Betfred legit?
Omenizer has not yet verified which company operates Betfred or what licence it holds — a gap in our research rather than a finding against the book. Independently of that, Omenizer has measured 276 Betfred markets in the last 7 days against the rest of the market, so its prices are observable rather than taken on trust. We publish the checks we can evidence and flag the ones we cannot — we do not certify bookmakers.
Who owns Betfred?
Omenizer has not yet verified the company behind Betfred. We record an operator only when we have read it on the operator's own site or a regulator's register, so this is an unfilled gap rather than a guess we declined to make.
Is Betfred licensed?
Not established — we have not confirmed a licence for Betfred.
What is Betfred's betting margin?
Measured across 276 markets in the last 7 days, Betfred's median margin (overround) was 5.75%. Lower is better for bettors.
How often does Betfred have the best odds?
Where at least five tracked books priced the same market, Betfred posted the single best price 6.4% of the time over the last 7 days.
How is Betfred's margin measured?
Omenizer records every price on every tracked market, converts them to implied probabilities, and sums each market's sides; the amount over 100% is the bookmaker's margin. The figure here is the median across all of the book's observed markets — measured, not quoted from marketing material.
See where Betfred beats fair value — free account

Live reference — data refreshes daily · the dataset · all tracked bookmakers

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