Betsafe review: who runs it, and are the odds any good?
Across 12,388 markets observed in the last 7 days (7 sports, 122 leagues), Betsafe's median bookmaker margin was 7.94% — rank #104 of 146 tracked books (lower is better for bettors). Where at least five independent operators priced the same market, Betsafe had the single best price 6.0% of the time.
Is Betsafe trustworthy?
verified
How Betsafe's prices compare
| Market family | Median margin |
|---|---|
| Moneyline / match result | 7.92% |
| Handicaps / spreads | 7.83% |
| Totals | 5.88% |
Betsafe margin by sport
| Sport | Median margin | Best price | Markets (7d) |
|---|---|---|---|
| Soccer | 7.21% | 10.4% | 5,170 |
| Tennis | 8.01% | 2.5% | 3,616 |
| Baseball | 8.28% | 3.3% | 1,966 |
| American Football | 8.41% | 1.3% | 1,148 |
| Basketball | 9.89% | 0.6% | 411 |
Who runs Betsafe
Operator: Betsson Group. Sibling brands under the same operator: Betsson, ibet, rizk.
Availability: licensed in CA, FI, SE.
In the last 90 days, Betsafe posted the board-leading price on 328 signals flagged by Omenizer's detection engine.
The margin is the bookmaker's built-in fee: the amount by which its implied probabilities exceed 100%. A 7.94% margin means that, on a typical Betsafe market, prices pay out 7.94% less than a fair-value book would. Omenizer's fair prices remove this margin using sharp reference sources — the methodology explains how.
FAQ
- Is Betsafe legit?
- Betsafe is operated by Betsson Group, which does not state a gaming licence on the page where we confirmed its identity. Independently of that, Omenizer has measured 12,388 Betsafe markets in the last 7 days against the rest of the market, so its prices are observable rather than taken on trust. We publish the checks we can evidence and flag the ones we cannot — we do not certify bookmakers.
- Who owns Betsafe?
- Betsafe is operated by Betsson Group.
- Is Betsafe licensed?
- No licence or regulator is stated by Betsson Group on the page where we confirmed its identity.
- What is Betsafe's betting margin?
- Measured across 12,388 markets in the last 7 days, Betsafe's median margin (overround) was 7.94% — rank #104 of 146 bookmakers Omenizer tracks. Lower is better for bettors.
- How often does Betsafe have the best odds?
- Where at least five independent operators priced the same market (clone brands sharing one price feed count once), Betsafe posted the single best price 6.0% of the time over the last 7 days.
- How is Betsafe's margin measured?
- Omenizer records every price on every tracked market, converts them to implied probabilities, and sums each market's sides; the amount over 100% is the bookmaker's margin. The figure here is the median across all of the book's observed markets — measured, not quoted from marketing material.