FireKeepers: margins and market data
Across 621 markets observed in the last 7 days (6 sports, 8 leagues), FireKeepers's median bookmaker margin was 8.88% — rank #95 of 99 tracked books (lower is better for bettors). Where at least five books priced the same market, FireKeepers had the single best price 1.7% of the time.
| Market family | Median margin |
|---|---|
| Moneyline / match result | 7.27% |
| Handicaps / spreads | 13.98% |
| Totals | 6.96% |
In the last 90 days, FireKeepers posted the board-leading price on 78 signals flagged by Omenizer's detection engine.
The margin is the bookmaker's built-in fee: the amount by which its implied probabilities exceed 100%. A 8.88% margin means that, on a typical FireKeepers market, prices pay out 8.88% less than a fair-value book would. Omenizer's fair prices remove this margin using sharp reference sources — the methodology explains how.
See where FireKeepers beats fair value — free account