FireKeepers review: who runs it, and are the odds any good?
Across 5,167 markets observed in the last 7 days (6 sports, 16 leagues), FireKeepers's median bookmaker margin was 8.85% — rank #132 of 145 tracked books (lower is better for bettors). Where at least five independent operators priced the same market, FireKeepers had the single best price 2.5% of the time.
Is FireKeepers trustworthy?
verified
How FireKeepers's prices compare
| Market family | Median margin |
|---|---|
| Moneyline / match result | 6.99% |
| Handicaps / spreads | 9.18% |
| Totals | 8.77% |
FireKeepers margin by sport
| Sport | Median margin | Best price | Markets (7d) |
|---|---|---|---|
| Tennis | 9.08% | 2.2% | 2,458 |
| Baseball | 7.59% | 4.2% | 1,652 |
| Soccer | 8.30% | 0.8% | 655 |
| Basketball | 9.91% | 0.6% | 294 |
| American Football | 5.20% | 2.7% | 102 |
Who runs FireKeepers
Availability: licensed in US.
In the last 90 days, FireKeepers posted the board-leading price on 93 signals flagged by Omenizer's detection engine.
The margin is the bookmaker's built-in fee: the amount by which its implied probabilities exceed 100%. A 8.85% margin means that, on a typical FireKeepers market, prices pay out 8.85% less than a fair-value book would. Omenizer's fair prices remove this margin using sharp reference sources — the methodology explains how.
FAQ
- Is FireKeepers legit?
- Omenizer has not yet verified which company operates FireKeepers or what licence it holds — a gap in our research rather than a finding against the book. Independently of that, Omenizer has measured 5,167 FireKeepers markets in the last 7 days against the rest of the market, so its prices are observable rather than taken on trust. We publish the checks we can evidence and flag the ones we cannot — we do not certify bookmakers.
- Who owns FireKeepers?
- Omenizer has not yet verified the company behind FireKeepers. We record an operator only when we have read it on the operator's own site or a regulator's register, so this is an unfilled gap rather than a guess we declined to make.
- Is FireKeepers licensed?
- Not established — we have not confirmed a licence for FireKeepers.
- What is FireKeepers's betting margin?
- Measured across 5,167 markets in the last 7 days, FireKeepers's median margin (overround) was 8.85% — rank #132 of 145 bookmakers Omenizer tracks. Lower is better for bettors.
- How often does FireKeepers have the best odds?
- Where at least five independent operators priced the same market (clone brands sharing one price feed count once), FireKeepers posted the single best price 2.5% of the time over the last 7 days.
- How is FireKeepers's margin measured?
- Omenizer records every price on every tracked market, converts them to implied probabilities, and sums each market's sides; the amount over 100% is the bookmaker's margin. The figure here is the median across all of the book's observed markets — measured, not quoted from marketing material.