Novig review: who runs it, and are the odds any good?
3.49%
median margin
22.3%
best price on board
5,348
markets · 7 days
#112,015
site rank · top 1M
4.7/5
apple app store (us)
Across 5,348 markets observed in the last 7 days (6 sports, 15 leagues), Novig's median bookmaker margin was 3.49% — rank #5 of 145 tracked books (lower is better for bettors). Where at least five independent operators priced the same market, Novig had the single best price 22.3% of the time.
Margin, last 35 days daily median across every Novig market we captured · +0.0 pts over 35 days (stable)
Is Novig trustworthy?
4/7checks
verified
verified
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Operating company
Not established — Omenizer has not yet verified who operates this book. That is a gap in our research, not a finding about the book.
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Licence
Not established.
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Licensed markets
US — reported to us and not yet verified against a regulator, so treat as a lead rather than a fact.
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Fees
No commission — cost is in the prices, about $3.37 per $100 staked all in
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Independent user ratings
Apple App Store (US) 4.7/5 (3,961), Google Play (US) 4.4/5 (1,038)
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How big is the site?
novig.us ranks #112,015 among the world's million most-visited domains (Tranco, 2026-08-24).
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What Omenizer has measured
5,348 markets across 6 sports and 15 leagues in the last 7 days, priced against the rest of the market.
How Novig's prices compare
| Market family | Median margin |
|---|---|
| Moneyline / match result | 1.53% |
| Handicaps / spreads | 2.94% |
| Totals | 3.92% |
Novig margin by sport
| Sport | Median margin | Best price | Markets (7d) |
|---|---|---|---|
| Tennis | 3.97% | 23.0% | 2,103 |
| Baseball | 3.09% | 20.0% | 1,846 |
| American Football | 3.40% | 31.2% | 624 |
| Basketball | 3.55% | 18.8% | 488 |
| Soccer | 1.95% | 20.1% | 252 |
Who runs Novig
Availability: licensed in US.
What others say about Novig
| Source | Score | Reviews | Checked |
|---|---|---|---|
| Apple App Store (US) | 4.7 / 5 | 3,961 | source |
| Google Play (US) | 4.4 / 5 | 1,038 | source |
The margin is the bookmaker's built-in fee: the amount by which its implied probabilities exceed 100%. A 3.49% margin means that, on a typical Novig market, prices pay out 3.49% less than a fair-value book would. Omenizer's fair prices remove this margin using sharp reference sources — the methodology explains how.
FAQ
- Is Novig legit?
- Omenizer has not yet verified which company operates Novig or what licence it holds — a gap in our research rather than a finding against the book. Independently of that, Omenizer has measured 5,348 Novig markets in the last 7 days against the rest of the market, so its prices are observable rather than taken on trust. We publish the checks we can evidence and flag the ones we cannot — we do not certify bookmakers.
- Who owns Novig?
- Omenizer has not yet verified the company behind Novig. We record an operator only when we have read it on the operator's own site or a regulator's register, so this is an unfilled gap rather than a guess we declined to make.
- Is Novig licensed?
- Not established — we have not confirmed a licence for Novig.
- What is Novig's betting margin?
- Measured across 5,348 markets in the last 7 days, Novig's median margin (overround) was 3.49% — rank #5 of 145 bookmakers Omenizer tracks. Lower is better for bettors.
- How often does Novig have the best odds?
- Where at least five independent operators priced the same market (clone brands sharing one price feed count once), Novig posted the single best price 22.3% of the time over the last 7 days.
- How is Novig's margin measured?
- Omenizer records every price on every tracked market, converts them to implied probabilities, and sums each market's sides; the amount over 100% is the bookmaker's margin. The figure here is the median across all of the book's observed markets — measured, not quoted from marketing material.