Unibet review: who runs it, and are the odds any good?
Across 13,082 markets observed in the last 7 days (9 sports, 126 leagues), Unibet's median bookmaker margin was 7.81% — rank #97 of 146 tracked books (lower is better for bettors). Where at least five independent operators priced the same market, Unibet had the single best price 8.7% of the time.
Is Unibet trustworthy?
verified
How Unibet's prices compare
| Market family | Median margin |
|---|---|
| Moneyline / match result | 7.35% |
| Handicaps / spreads | 8.19% |
| Totals | 4.97% |
Unibet margin by sport
| Sport | Median margin | Best price | Markets (7d) |
|---|---|---|---|
| Soccer | 9.19% | 8.4% | 5,815 |
| Tennis | 7.51% | 8.1% | 4,376 |
| Baseball | 6.81% | 5.5% | 1,587 |
| American Football | 4.97% | 22.7% | 692 |
| Basketball | 8.24% | 7.2% | 488 |
| Fighting | 5.48% | 2.0% | 51 |
Who runs Unibet
Operator: Kindred Group.
Availability: licensed in CA, FI, FR, NO, US.
What others say about Unibet
| Source | Score | Reviews | Checked |
|---|---|---|---|
| Google Play (GB) | 3.9 / 5 | 14,454 | source |
| Apple App Store (GB) | 4.3 / 5 | 6,413 | source |
In the last 90 days, Unibet posted the board-leading price on 658 signals flagged by Omenizer's detection engine.
The margin is the bookmaker's built-in fee: the amount by which its implied probabilities exceed 100%. A 7.81% margin means that, on a typical Unibet market, prices pay out 7.81% less than a fair-value book would. Omenizer's fair prices remove this margin using sharp reference sources — the methodology explains how.
FAQ
- Is Unibet legit?
- Unibet is operated by Kindred Group, which does not state a gaming licence on the page where we confirmed its identity. Independently of that, Omenizer has measured 13,082 Unibet markets in the last 7 days against the rest of the market, so its prices are observable rather than taken on trust. We publish the checks we can evidence and flag the ones we cannot — we do not certify bookmakers.
- Who owns Unibet?
- Unibet is operated by Kindred Group.
- Is Unibet licensed?
- No licence or regulator is stated by Kindred Group on the page where we confirmed its identity.
- What is Unibet's betting margin?
- Measured across 13,082 markets in the last 7 days, Unibet's median margin (overround) was 7.81% — rank #97 of 146 bookmakers Omenizer tracks. Lower is better for bettors.
- How often does Unibet have the best odds?
- Where at least five independent operators priced the same market (clone brands sharing one price feed count once), Unibet posted the single best price 8.7% of the time over the last 7 days.
- How is Unibet's margin measured?
- Omenizer records every price on every tracked market, converts them to implied probabilities, and sums each market's sides; the amount over 100% is the bookmaker's margin. The figure here is the median across all of the book's observed markets — measured, not quoted from marketing material.