Tracked bookmakers · rank #38 of 143 by margin

Unibet review: who runs it, and are the odds any good?

6.53%
median margin
9.9%
best price on board
1,344
markets · 7 days
54%
flagged prices held

Across 1,344 markets observed in the last 7 days (8 sports, 58 leagues), Unibet's median bookmaker margin was 6.53% — rank #38 of 143 tracked books (lower is better for bettors). Where at least five independent operators priced the same market, Unibet had the single best price 9.9% of the time.

Margin, last 41 days daily median across every Unibet market we captured · +0.1 pts over 41 days (stable)
2026-07-27 · low 4.75%high 7.50%2026-09-05 · now 5.12%

Is Unibet trustworthy?

We publish the checks, not a score — every ✓ links or cites its source, and anything we could not establish says so.

3/6checks
verified
?
Operating company
Not established — Omenizer has not yet verified who operates this book. That is a gap in our research, not a finding about the book.
?
Licence
Not established.
~
Licensed markets
SE — reported to us and not yet verified against a regulator, so treat as a lead rather than a fact.
Fees
No commission — cost is in the prices, about $6.13 per $100 staked all in
Does its posted price hold?
Of 227 Unibet prices Omenizer flagged as market-beating in the last 90 days, 54% were still there or better when we looked again; 46% had moved against the bettor and 0% had the market pulled. Measured only on prices we flagged as outliers — the ones most likely to be corrected — so read it against other books here, not as a share of Unibet's whole board.
What Omenizer has measured
1,344 markets across 8 sports and 58 leagues in the last 7 days, priced against the rest of the market.

How Unibet's prices compare

Market familyMedian margin
Totals 7.31%

Unibet margin by sport

Only sports with 50+ observed Unibet markets in the last 7 days are shown — a median over less is noise.

SportMedian marginBest priceMarkets (7d)
Soccer 7.09%10.2%948
American Football 5.10%4.2%165
Baseball 4.86%5.6%144

Who runs Unibet

Availability: licensed in SE. (reported — verification in progress)

In the last 90 days, Unibet posted the board-leading price on 227 signals flagged by Omenizer's detection engine.

The margin is the bookmaker's built-in fee: the amount by which its implied probabilities exceed 100%. A 6.53% margin means that, on a typical Unibet market, prices pay out 6.53% less than a fair-value book would. Omenizer's fair prices remove this margin using sharp reference sources — the methodology explains how.

FAQ

Is Unibet legit?
Omenizer has not yet verified which company operates Unibet or what licence it holds — a gap in our research rather than a finding against the book. Independently of that, Omenizer has measured 1,344 Unibet markets in the last 7 days against the rest of the market, so its prices are observable rather than taken on trust. We publish the checks we can evidence and flag the ones we cannot — we do not certify bookmakers.
Who owns Unibet?
Omenizer has not yet verified the company behind Unibet. We record an operator only when we have read it on the operator's own site or a regulator's register, so this is an unfilled gap rather than a guess we declined to make.
Is Unibet licensed?
Not established — we have not confirmed a licence for Unibet.
What is Unibet's betting margin?
Measured across 1,344 markets in the last 7 days, Unibet's median margin (overround) was 6.53% — rank #38 of 143 bookmakers Omenizer tracks. Lower is better for bettors.
How often does Unibet have the best odds?
Where at least five independent operators priced the same market (clone brands sharing one price feed count once), Unibet posted the single best price 9.9% of the time over the last 7 days.
How is Unibet's margin measured?
Omenizer records every price on every tracked market, converts them to implied probabilities, and sums each market's sides; the amount over 100% is the bookmaker's margin. The figure here is the median across all of the book's observed markets — measured, not quoted from marketing material.
See where Unibet beats fair value — free account

Live reference — data refreshes daily · the dataset · all tracked bookmakers

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