Ladbrokes UK review: who runs it, and are the odds any good?
Across 4,662 markets observed in the last 7 days (5 sports, 51 leagues), Ladbrokes UK's median bookmaker margin was 7.29% — rank #78 of 146 tracked books (lower is better for bettors). Where at least five independent operators priced the same market, Ladbrokes UK had the single best price 3.7% of the time.
Is Ladbrokes UK trustworthy?
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How Ladbrokes UK's prices compare
| Market family | Median margin |
|---|---|
| Moneyline / match result | 7.40% |
| Handicaps / spreads | 7.08% |
| Totals | 8.30% |
Ladbrokes UK margin by sport
| Sport | Median margin | Best price | Markets (7d) |
|---|---|---|---|
| Tennis | 7.28% | 5.5% | 2,679 |
| Soccer | 7.43% | 1.9% | 1,554 |
| Baseball | 6.93% | 1.2% | 348 |
| Basketball | 9.09% | 0.7% | 73 |
Who runs Ladbrokes UK
Operator: Entain. Sibling brands under the same operator: bwin, Coral, Ladbrokes AU, Neds, sportingbet.
Availability: licensed in GB.
What others say about Ladbrokes UK
| Source | Score | Reviews | Checked |
|---|---|---|---|
| Apple App Store (GB) | 4.7 / 5 | 98,750 | source |
| Google Play (GB) | 4.1 / 5 | 27,748 | source |
In the last 90 days, Ladbrokes UK posted the board-leading price on 127 signals flagged by Omenizer's detection engine.
The margin is the bookmaker's built-in fee: the amount by which its implied probabilities exceed 100%. A 7.29% margin means that, on a typical Ladbrokes UK market, prices pay out 7.29% less than a fair-value book would. Omenizer's fair prices remove this margin using sharp reference sources — the methodology explains how.
FAQ
- Is Ladbrokes UK legit?
- Ladbrokes UK is operated by Entain, which does not state a gaming licence on the page where we confirmed its identity. Independently of that, Omenizer has measured 4,662 Ladbrokes UK markets in the last 7 days against the rest of the market, so its prices are observable rather than taken on trust. We publish the checks we can evidence and flag the ones we cannot — we do not certify bookmakers.
- Who owns Ladbrokes UK?
- Ladbrokes UK is operated by Entain.
- Is Ladbrokes UK licensed?
- No licence or regulator is stated by Entain on the page where we confirmed its identity.
- What is Ladbrokes UK's betting margin?
- Measured across 4,662 markets in the last 7 days, Ladbrokes UK's median margin (overround) was 7.29% — rank #78 of 146 bookmakers Omenizer tracks. Lower is better for bettors.
- How often does Ladbrokes UK have the best odds?
- Where at least five independent operators priced the same market (clone brands sharing one price feed count once), Ladbrokes UK posted the single best price 3.7% of the time over the last 7 days.
- How is Ladbrokes UK's margin measured?
- Omenizer records every price on every tracked market, converts them to implied probabilities, and sums each market's sides; the amount over 100% is the bookmaker's margin. The figure here is the median across all of the book's observed markets — measured, not quoted from marketing material.