Ladbrokes AU review: who runs it, and are the odds any good?
Across 4,666 markets observed in the last 7 days (7 sports, 32 leagues), Ladbrokes AU's median bookmaker margin was 6.88% — rank #51 of 145 tracked books (lower is better for bettors). Where at least five independent operators priced the same market, Ladbrokes AU had the single best price 5.0% of the time.
Is Ladbrokes AU trustworthy?
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How Ladbrokes AU's prices compare
| Market family | Median margin |
|---|---|
| Moneyline / match result | 6.45% |
| Handicaps / spreads | 6.78% |
| Totals | 4.94% |
Ladbrokes AU margin by sport
| Sport | Median margin | Best price | Markets (7d) |
|---|---|---|---|
| Tennis | 6.76% | 7.8% | 2,281 |
| Baseball | 8.03% | 2.5% | 1,264 |
| Soccer | 7.48% | 0.8% | 710 |
| Basketball | 6.28% | 3.3% | 301 |
| American Football | 5.29% | 0.6% | 88 |
Who runs Ladbrokes AU
Operator: Entain. Sibling brands under the same operator: bwin, Coral, Ladbrokes UK, Neds, sportingbet.
Availability: licensed in AU.
In the last 90 days, Ladbrokes AU posted the board-leading price on 39 signals flagged by Omenizer's detection engine.
The margin is the bookmaker's built-in fee: the amount by which its implied probabilities exceed 100%. A 6.88% margin means that, on a typical Ladbrokes AU market, prices pay out 6.88% less than a fair-value book would. Omenizer's fair prices remove this margin using sharp reference sources — the methodology explains how.
FAQ
- Is Ladbrokes AU legit?
- Ladbrokes AU is operated by Entain, which does not state a gaming licence on the page where we confirmed its identity. Independently of that, Omenizer has measured 4,666 Ladbrokes AU markets in the last 7 days against the rest of the market, so its prices are observable rather than taken on trust. We publish the checks we can evidence and flag the ones we cannot — we do not certify bookmakers.
- Who owns Ladbrokes AU?
- Ladbrokes AU is operated by Entain.
- Is Ladbrokes AU licensed?
- No licence or regulator is stated by Entain on the page where we confirmed its identity.
- What is Ladbrokes AU's betting margin?
- Measured across 4,666 markets in the last 7 days, Ladbrokes AU's median margin (overround) was 6.88% — rank #51 of 145 bookmakers Omenizer tracks. Lower is better for bettors.
- How often does Ladbrokes AU have the best odds?
- Where at least five independent operators priced the same market (clone brands sharing one price feed count once), Ladbrokes AU posted the single best price 5.0% of the time over the last 7 days.
- How is Ladbrokes AU's margin measured?
- Omenizer records every price on every tracked market, converts them to implied probabilities, and sums each market's sides; the amount over 100% is the bookmaker's margin. The figure here is the median across all of the book's observed markets — measured, not quoted from marketing material.